From Book Pressure to Bold Play: How Kt Built a Living, Breathing Project That Felt Like Her
We’ve been sold the idea that if a project isn’t polished, packaged, and pitch-perfect—it’s not real. Especially for women with big, bold ideas, the pressure to make something “worthy” (a book, a brand, a platform) can drown out the creative spark that started it all.
Kt came into this work with a powerful vision: ideas that could challenge the status bro and shift how people think. At first, that vision looked like a book. A big one.
But the real shift wasn’t about format. It was about rejecting the myth that bigger is better and building something that felt true, alive, and sustainable.
Here’s how our collaboration helped her create something bold on her own terms.
Letting Go of the "Right" Format
I came in thinking I had to write a book. That was the only “real” way to package my ideas. It felt important. Legitimate. But also…like a trap. The scope was heavy, the expectations even heavier.
Working with Rebecca, I realized I didn’t need to force my ideas into a box. I could let them stretch. Breathe. Show up however they needed to. That shift—from pressure to possibility—opened everything up.
Finding Joy Beyond Productivity
My background is in growth and marketing, so strategy is second nature. But that mindset often clashed with my creative energy. I was always trying to make it useful. Marketable.
But this experience gave me permission to play—to create without needing to monetize, optimize, or explain. I started asking better questions. Not “What should I build?” but “What do I want to feel? And what do I want them to feel?”
The Power of Play and Real Feedback
This wasn’t about building something shiny to show off. It was about building something honest I could stand behind. Rebecca created space for real feedback—no fluff, no formula.
Through our sessions, I got clearer. On what I believed. On what I wanted to say. And how I wanted to say it.
What Shifted
✷ I stopped chasing “getting it right” and leaned into experimentation.
✷ I quit performing polish and started saying what I meant.
✷ I created something that blends my professional edge with my creative joy.
Now I’m not chasing a project that looks impressive. I’m building one that feels like mine—alive, meaningful, and deeply aligned.
Want to see what came out of this?
Check out Kt’s newsletter, Disrupting the Status Bro—the living, breathing project she built from this process.
Ready to build something that actually feels like yours?